Our Foundations
Our Foundations
Lurnex is built on four simple but powerful building blocks; Coaching, Consulting, Content, and Community.
Together, they form a joined-up system for personal and professional development. Rather than serving up the black & white training traditions of information and instruction, Lurnex bring things to life in full colour through inspiration, imagination, interaction and individualisation. This creates an immersive learning experience for team members and organisations seeking to transform.
Founded by award-winning entrepreneur Andy Baker and backed by Innovate UK, Lurnex works across a wide range of sectors. We have delivered solutions across creative industries, construction and clinical settings. Our focus is on supporting people, refining processes and improving performance.
Our content is where much of the magic begins. Lurnex uses a gamified learning model rich in storytelling, visual thinking, and structure. You’ll meet characters who are more than mascots; they’re chatbots, powered by our knowledge base and generative AI. Beneath the surface sits a growing library of over 100 educational and transformational frameworks, all mapped inside a navigable 3D world that helps learners see how everything connects.
Our approach is fun, but at the core, it’s functional.
Through coaching, we work one-to-one and with teams to unlock clarity and confidence. Through consulting, we help organisations design better systems, stronger strategies, and healthier ways of working. Through community, people realise they are not alone on the journey; progress compounds when learning is shared.
Lurnex exists to create meaningful change for individuals and organisations. From insight to impact; from learning to lift-off.
Global Perspective. Grounded Practice.
Lurnex has conducted business in over 20 countries worldwide. Alongside our UK-based consultants, we work with a global team of administrators and creatives, giving us a deep understanding of different cultures, contexts, and ways of working.
This matters.
Because modern organisations don’t just operate in one room, one role, or one rhythm. We understand how to connect people centrally and remotely, aligning leadership, teams, and systems across borders and time zones; without losing clarity or cohesion.
Diagnosis Before Direction.
We take a diagnostic-first approach to transformation
Our Business Health Check is often the best place to begin. It provides a clear, structured assessment of what’s working, what’s wobbling, and what’s holding performance back. Before prescribing solutions, we get to know the needs and find the faults; clarity comes before change.
From there, our Discovery Process opens up the full Lurnex toolkit. Insight leads to intention. Intention turns into action. And action is supported by through of coaching, consulting, content, and community.
No guesswork.
No generic fixes.
Just focused progress, built on understanding.
Lurnex is built on four simple but powerful building blocks; Coaching, Consulting, Content, and Community.
Together, they form a joined-up system for personal and professional development. Rather than serving up the black & white training traditions of information and instruction, Lurnex bring things to life in full colour through inspiration, imagination, interaction and individualisation. This creates an immersive learning experience for team members and organisations seeking to transform.
Founded by award-winning entrepreneur Andy Baker and backed by Innovate UK, Lurnex works across a wide range of sectors. We have delivered solutions across creative industries, construction and clinical settings. Our focus is on supporting people, refining processes and improving performance.
Our content is where much of the magic begins. Lurnex uses a gamified learning model rich in storytelling, visual thinking, and structure. You’ll meet characters who are more than mascots; they’re chatbots, powered by our knowledge base and generative AI. Beneath the surface sits a growing library of over 100 educational and transformational frameworks, all mapped inside a navigable 3D world that helps learners see how everything connects.
Our approach is fun, but at the core, it’s functional.
Through coaching, we work one-to-one and with teams to unlock clarity and confidence. Through consulting, we help organisations design better systems, stronger strategies, and healthier ways of working. Through community, people realise they are not alone on the journey; progress compounds when learning is shared.
Lurnex exists to create meaningful change for individuals and organisations. From insight to impact; from learning to lift-off.
Global Perspective. Grounded Practice.
Lurnex has conducted business in over 20 countries worldwide. Alongside our UK-based consultants, we work with a global team of administrators and creatives, giving us a deep understanding of different cultures, contexts, and ways of working.
This matters.
Because modern organisations don’t just operate in one room, one role, or one rhythm. We understand how to connect people centrally and remotely, aligning leadership, teams, and systems across borders and time zones; without losing clarity or cohesion.
Diagnosis Before Direction.
We take a diagnostic-first approach to transformation
Our Business Health Check is often the best place to begin. It provides a clear, structured assessment of what’s working, what’s wobbling, and what’s holding performance back. Before prescribing solutions, we get to know the needs and find the faults; clarity comes before change.
From there, our Discovery Process opens up the full Lurnex toolkit. Insight leads to intention. Intention turns into action. And action is supported by through of coaching, consulting, content, and community.
No guesswork.
No generic fixes.
Just focused progress, built on understanding.
Lurnex is backed by the British Government through Innovate UK.
The ideas we impart come from 20 years experience transforming small businesses, the latest behavioural insights and secrets shared from mentors who’ve built 9-figure businesses.
Our Beliefs
Learning should be fun and functional
Learning should be fun and functional
Learning should be fun and functional
If it’s not engaging, it won’t stick. If it’s not practical, it won’t scale. We turn learning into momentum with tools people actually use.
If it’s not engaging, it won’t stick. If it’s not practical, it won’t scale. We turn learning into momentum with tools people actually use.
If it’s not engaging, it won’t stick. If it’s not practical, it won’t scale. We turn learning into momentum with tools people actually use.
Building is best done with a blueprint
Building is best done with a blueprint
Building is best done with a blueprint
You can’t grow what you haven’t shaped We help leaders step back, see the big picture and create structure with strategy, systems and steps that sync.
You can’t grow what you haven’t shaped We help leaders step back, see the big picture and create structure with strategy, systems and steps that sync.
You can’t grow what you haven’t shaped We help leaders step back, see the big picture and create structure with strategy, systems and steps that sync.
Teamwork makes the dream work
Teamwork makes the dream work
Teamwork makes the dream work
Progress is powered by people. We believe collaboration creates transformation when everyone is clear on the mission and equipped to contribute.
Progress is powered by people. We believe collaboration creates transformation when everyone is clear on the mission and equipped to contribute.
Progress is powered by people. We believe collaboration creates transformation when everyone is clear on the mission and equipped to contribute.
Affordable for everyone
Affordable for everyone
Affordable for everyone
Our comprehensive tools and coaching programmes can save you from unnecessary staffing costs.
Our comprehensive tools and coaching programmes can save you from unnecessary staffing costs.
Our comprehensive tools and coaching programmes can save you from unnecessary staffing costs.
What Our Clients Say
Charles Moore
Managing Director, Nurture Vet Hospital, UK
There’s a clarity that we have now around the direction we’re going in, what we need to do. We feel empowered and enabled to overcome any problems.
Alex Cockram
Performance Coach, Lawn Tennis Association and Team GB, UK
Andy helped me hone my craft and better understand my place in the industry; he also helped me set goals and fund projects.
Emma Newton
Vetinernary Practice Owner at Priory Vet Group
Working with the team at Lurnex has opened our eyes to the possibilities of new technologies and how they can help our practice. The opportunities are limitless.
Melanie Waldman
Speaker and Musician, Florida, USA
Andy’s passion and attention to detail is astounding; with his help, we went from task-focused to being more strategic about our ministry.
Michelle Powell
Fearless Artist Mastermind and Entrepreneurship Lecturer, University of the Arts, Rotterdam, Netherlands
Working with Andy showed us the need for repeatable systems; launches became much easier, less fell through the cracks, and we got organised.
Jonathan Mason
VP A&R and Publishing, CURB|Word Entertainment, Nashville, USA
Meeting Andy was a valuable experience; it opened my eyes to where my processes needed help, and he provided so many solutions.” – Jonathan Mason, VP A&R and Publishing, CURB|Word Entertainment, Nashville
Nick Law
Creative Director, Hop Forward, UK
I was looking to take my business to the next level but was stuck. Then I discovered The Jigsaw, and everything just slotted into place.
Lurnex is backed by the British Government through Innovate UK.
The ideas we impart come from 20 years experience transforming small businesses, the latest behavioural insights and secrets shared from mentors who’ve built 9-figure businesses.