About Lurnex.
Lurnex is a vibrant world of educational content and business consulting.
Founded by award-winning entrepreneur Andy Baker and backed by Innovate UK, Lurnex reimagines how training, systems, and strategy are delivered - combining visual learning, storytelling, and structured thinking into a cohesive ecosystem for growth.
With over 1,000 professional recordings, 1,000+ global live events, and $1 million raised through the RocketFuel platform, Andy’s frameworks - including The Driving Seat - form the foundations of the Lurnex methodology. He has spoken at conferences and universities across the UK, business gatherings in Europe, and leadership programmes in Nashville, TN.
At its core, Lurnex is a virtual world designed for visual learners - estimated to represent 65% of the population - and has received praise from both established enterprises and neurodivergent learners for its clarity and creativity.
Where traditional training may feel corporate and abstract, Lurnex delivers instruction with imagination - bringing colour to what others render in grey.
Leading Innovation
Lurnex has been backed by Innovate UK through their Creative Catalyst programme, validating our vision and innovation.
Our Beliefs
At Lurnex, we believe:
“Andy has played a big part in helping me to hone my craft as a creative, whilst guiding me to better understand my place within the industry. He’s driven and creative, with a consistent ability to think outside the box”
Alex Cockram
Performance Coach
Lawn Tennis Association and Team GB
Question Time
We’re here to help! Reach out to learn more about how Lurnex can support your goals and transformational journey.
Say hello!
