Lurnex - Business Architecture & Learning Platform

Break the Cycle of Busy. Build a Life That Works.

You're not lazy. You're overloaded. Balance: The 7 Types of Work reveals why traditional productivity tips keep falling short and introduces a smarter way to work. If you feel constantly busy but rarely ahead, this eBook will help you regain clarity, focus, and control.

What’s Inside the Ebook

This book goes beyond quick fixes. It explores the deeper patterns behind how we work and offers a new way to think, plan, and move through your day with purpose.

The Scales Framework

A visual and practical model that helps you recognise imbalance across seven types of work and shows you how to rebalance your time and focus.

Personas That Hit Home

Common Traps

Balance in Practice

The Scales Framework

A visual and practical model that helps you recognise imbalance across seven types of work and shows you how to rebalance your time and focus.

Personas That Hit Home

Common Traps

Balance in Practice

The Scales Framework

A visual and practical model that helps you recognise imbalance across seven types of work and shows you how to rebalance your time and focus.

Personas That Hit Home

Common Traps

Balance in Practice

What You’ll Learn Inside

This isn’t about doing more. It’s about working differently. Balance: The 7 Types of Work gives you the tools to escape burnout, understand where your time is really going, and build a healthier, more productive rhythm for work and life.

Understand Why You Always Feel Behind

Explore why productivity feels impossible. The Scales framework reveals why constant busyness rarely leads to real progress, and why the problem isn’t you.

See the Work You're Missing

Most professionals focus on urgent tasks and results. This book reveals seven distinct types of work and shows how neglecting the right ones creates burnout and imbalance.

Build a Balanced Way to Work and Live

Learn how to structure your time with intention. Create a rhythm that supports your goals, restores your energy, and makes space for what matters most.

About the Author

Andy Baker

Founder of Resound Media and Lurnex

Andy Baker is a strategist, mentor, and creative leader with 20+ years’ experience across music, marketing, and business development, bringing both heart and structure to professional growth. He founded Lurnex to challenge outdated ideas about learning and productivity and to make work more human and sustainable. Andy has produced 1,000+ recordings, booked 2,000+ events in 20 countries, raised over $1 million for creative projects, and founded the UK’s first full-service artist development company outside London. He’s spoken to audiences across the UK, Europe, and the USA and in 2024 received Innovate UK funding from the British Government for his work with immersive learning and AI. He lives in Gloucestershire with his wife Emily and their two daughters and can often be found making music, playing tennis, or begrudgingly cheering on Sheffield Wednesday.

Andy Baker is a strategist, mentor, and creative leader with 20+ years’ experience across music, marketing, and business development, bringing both heart and structure to growth. He founded Lurnex to challenge outdated ideas about learning and make work more human and sustainable. Andy has produced 1,000+ recordings, booked thousands of events, raised over $1 million for creative projects, and received Innovate UK funding in 2024. He lives in Gloucestershire with his wife Emily, their two daughters, and begrudging support for Sheffield Wednesday.

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What Clients Say

Charles Moore
Managing Director, Nature Vet Group, UK
There’s a clarity that we have now around the direction we’re going in, what we need to do. We feel empowered and enabled to overcome any problems.
Phil Cramp
Vetinernary Practice Owner at Hambleton Equine Clinic
Choosing a business consultant is like choosing a vet. You want care and competence... Lurnex bring both!
Emma Newton
Vetinernary Pratice Owner at Priory Vet Group
Working with the team at Lurnex has opened our eyes to the possibilities of new technologies and how they can help our practice. The opportunities are limitless.
Nick Law
Creative Director, Hop Forward, UK
I was looking to take my business to the next level but was stuck. Then I discovered The Jigsaw, and everything just slotted into place.

Ready to Stop Spinning Your Wheels?

If you’re tired of feeling busy but never ahead, this ebook is for you. Download Balance: The 7 Types of Work and start working in a way that actually works.

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